New Trends at Chengdu Motor Show Driven by Exhibition-City Integration

The 27th Chengdu Motor Show opened on August 30 at the China Western International Expo City, Chengdu and closed on September 8. As the first A-class automobile exhibition in the Chinese mainland in the second half of 2024, it is not only a luxury feast of new products and technologies, but also a noticeable stage to display technological progress and future transportation.

A grand event impresses and meanwhile inspires a city. Going beyond traditional exhibition venues, a variety of activities were held across cities and regions, featuring auto culture, markets and concerts. At the outdoor exhibition area, the audience experienced the emergency wading function of BYD Yangwang U8 by taking the car drifting into a 1.6-meter deep pool. XPeng AeroHT’s X2 eVTOL brought its first flying show in Chengdu by taking off from Chengdu Tianfu International Convention Center and slowly flying around Tianfu Park. Organized by Chengdu Economic and Technological Development Zone, the activity named Super Factory Exploration, based on brands “made in Chengdu”, invited parents and their kids to visit automotive research, development and manufacturing, feeling the charm of the automotive industry.

Rush to a city for a show, which not only displays cars but also portrays the city. Surprisingly, Chengdu has become the city with the largest number of vehicles in China. Its spending power is obvious to all. Last year, Chengdu joining hands with Shenzhen joined the club of trillion-yuan consumption cities. Thanks to the development of international consumption center cities, the time-honored commercial capital will be endowed with more connotations in the new era. Driven by the Motor Show, new consumption scenarios are coming into being, especially in tourism, food and other key industries. Tens of thousands of tourists rushed into Chengdu for the Motor Show, which not only lights the audience’s passion, but also encourages the city’s consumption in food, accommodation, transportation and many other related industries.

Diverse exhibition-city integration allows the Motor Show go beyond the venue into the city, creating rich experience scenarios for traveling merchants and Chengdu citizens. This new path provides new platforms for merchants’ self-promotion and an opportunity for the industry’s quantity-quality transition. For Chengdu, exhibition-city integration is an innovative effort to build itself into an international exhibition capital.